LIU JO was born from the brilliant intuition of two brothers, Marco and Vannis Marchi. In the mid-90s they created in Carpi their first knitwear collection, launching a long-term successful project. This city is today Italy’s leading knitwear district, and it represents the ideal crossroad between tradition, technique and research. The brand experienced a rapid evolution and has established itself in the clothing sector, launching two innovative collections: LIU JO and LIU JO JEANS, symbols of a refined, dynamic and contemporary femininity. The company’s success initiated its further development, carried out with the launch of LIU JO ACCESSORIES, a line of fashionable and feminine accessories.